Thursday, 22 September 2011
Preliminary exercise.
Preliminary task: using DTP and an image manipulation program. Produce the front page of a new school/collage magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and masthead. Additionally candidates must produce a mock-up of the layout of the contents page to demonstrate their grasp of DTP.
Monday, 12 September 2011
What is the media?
What is meant by web 2.0?
Web 2.0 is the idea of the proliferation of interconnected and interactivity of web-delivered content.
what is meant by the words "mediation", "proliferation" and saturation mean in a media context?
As media images proliferate and our ability to become producers as well as consumers of media products increases. it has become clear that we live in an increasingly "mediated" society in which many of our ideas about the world, our knowledge of what is happening and, perhaps most importantly, our values, come beyond our individual daily or immediate experience.
Proliferation means a sudden increase in the amount or number of something. for example you could say "the proliferation of global media networks"
What is meant by "the media"?
Although the speed of change in media technology and use makes it increasingly problematic to define what we mean by media, We have tried to identify certain key characteristics that seem to apply to all media products at any point in history. these basic characteristics can be summed up in the following general statements
- The media reaches a large amount of people.
- The media, although centrally produced, are usually privately consumed
- Media products are "shared"
- The media are controlled or "regulated"
- The media rely on sophisticated technology
- The media are "modern"
- The media are expensive to produce
media products are "shared" what does this mean?
The media produce texts that are both popular-hence the high audience figures- and also "shared" in the sense that they become part of our common culture. today we are all familiar with the expressions such as "your fired" or "phone a friend" Even those who do not .
regularly watch or have never seen the television shows The apprentice or Who wants to be a millionaire? Will know the phrases origins and what they signify.
Why is the media so strictly regulated in countries like Burma, China and Ethiopia?
The media is restricted in some of these country's by the government as a means of "controlling" the circulation of ideas and criticisms. Often one of the first things that happens in a revolution is that the national media and communication's centres are taken over, So that the new leaders can "control" the messages that are transmitted. In this way they use media to win the "hearts and minds" of the people.
Why are the media so important is society today?
The way in which the media are changing also presents difficulties when trying to study, analyse and understand the role and influence and understand the role and influence the media have in society in general and in our lives in particular. Although the questions of why the media are important is a compilation one, below are some possible answers
- The media tell us what is going on in the world.
- The media are a central part of our lives.
- The media are influential.
- Domestic media hardware has become an intrinsic part of our homes and our lives.
- The media are very profitable.
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